Clean-Up Sweep
Strategic Niche Marketing
It is focused on an app that will hopefully teach you or your children that it is bad to litter and throw trash around and not care about the environment. This app will be free to download and will be the only app of its kind. The app if focused on all ages just to provide an example on how bad the environment will be if we don’t stop pollution and littering. The production quality of our app will meet the organizational goals that he have created for this app and the consumer will be happy with it.
Sustainable Competitive Advantage
Product Differentiation- Because our product isn’t like everyones else because it is an app that mainly focuses on recycling and helping the environment making sure that everyone can just throw their trash away and not litter and not pollute the oceans or the air. Our app doesn’t mainly focus on making money because we hope to change people perspectives on how they see their world.
Strategic Partnerships
Our strategic partnership is with people who have a similar app that runs like ours, companies like Imangi Studios, Kiloo, and Halfbrick Studios.
Market Segmentation
Detailed Market Breakdown
The app will be sold on Google Play Store, Apple Store, ad Microsoft Store. The app will be promoted by placing ads on websites, youtube, and app stores. We’ll also have website for promoting and for downloading the app. You can find the app anywhere for download.
Target Market Segment Strategy
When the app hits the app stores, there will be competition to whoever has a similar product like ours, but ours will be cheaper and have a lot more to it than just picking up trash. We will have levels, modes and different characters to choose from. The light in the game will also change so when it daytime the mood on the game will be sunny and bright and when it is night time the mood for that will be night with the moon out.
Industry Analysis
Games that function similar to this one have had good reviews and have been bought by many consumers. Similar games to this one have experienced over one billion downloads with a very active player base of at least one million players playing every day. The fans of those types of games have had lots of enjoyment and entertainment, and we are looking to bring more of those experiences with this new game that we are creating for the gaming industry. Along with the regular gameplay where the player has to manipulate the character on-screen, they will be given power-ups to allow them to get past a stage more quickly and efficiently. They will be able to create items with the trash and recyclables that they pick up and they can customize their truck and character to add personality to the game.
Website Marketing Strategy
The app will be placed on every app store for every type of smartphone in the game section. Filed under action or adventure.
