Clean-Up Sweep
Positioning Statement
This app is for everyone who loves to play mobile games. Also it will be different from other recycling games by having you run through the game and picking up trash to collect. You can also use collected materials to create new additions or sell collected items to other dumps for money which you can use to customize your character or levels.
Pricing Strategy
Our pricing strategy is that in the beginning we will have no money but as soon as people start to download and purchase stuff in the game we will start to have money to put more things into the game.
Sales Strategy
The game will be sold on the App Stores for both iPhone and Android users under the “Games” section in the “Action” category. In order to convince the developers of Apple and Android to put our App in their stores, we will tell them how it is similar to other games they’ve had in the past that have involved this same type of action and platforming type of gameplay. We will tell them how our game runs and falls under the action category, and how we are trying to provide entertainment to those who enjoyed the action of characters running and dodging obstacles they encounter.
Revenue Streams
The money will come in whenever someone buys the app and pays for upgrades and more coins in the game.
Sales Forecast
The sales forecast includes the sales of the app to app stores. This depends on how many investors we have for our product and how many people will pay for upgrades and other things in the game.
Milestones
The milestones for this product is that we will be doing this till the end of this year and make it better each time we change something or add new content to it. We will keep upgrading the game depending on how many people have downloaded it and play the game.
Assumptions
The assumptions that may be made about our app are that the app maybe too boring for people to play because it’s a game that focuses on recycling and helping the environment, but we will make our game so that it is different from those of our competitions. Even though it is a learning base game we also make it an action/ adventure game so that it isn’t too boring to where people wouldn’t want to play the game.
Break-Even Analysis
We believe that in three years we will be able to gain the money back that we initially spent to create the app. This depends on how many people buy upgrades and customize their characters.
Projected Profit and Loss
The projected profit to this app is that it might get people in to recycling and helping the environment; that is the goal we are trying to reach with this app. The loss is that one will get the app and we lose everything we have worked on.
Projected Cash Flow
The first month we put our game in the app store we hope to raise $150. The following year we hope to raise $1,500. We hope to raise more throughout each year. This is an estimate on how much we will make but we hope to make enough to keep the game out their in the app store.
Projected Balance Sheet
If anything was to happen to someone’s phone while they were playing our game, the liability would be on us because it was our app that had done this to the person. Should this happen, then we will reprogram the game to make it better than it use to be. If anyone has any complaints they can go on our return policy and leave us an email or call us.
Business Ratios
